Online video is emerging as a popular deliverable in content marketing.
Major players like Facebook and Bing now offer video options for advertisers.
Consider the potential reach.
YouTube (owned by Google) sees more than a billion unique visitors each month, more than any other channel except Facebook who receives about 8 billion video views daily as of November 2015.
These two facts alone prove how much online users love watching videos.
Plenty of studies also show that content within videos have higher engagement rates compared to those that only contain plain text.
Users spend more time on your website, and interact more with your brand and engaged viewers share videos
It’s logical to assume marketers will find ways to present information to your audience through entertaining videos.