Creative Services Case Studies
Creative Services | Managed Services | Studio Services
IT Business Solutions Company
Challenge
A technology solutions company was looking to expand their client base.
How we helped
CLI performed a competitive and SWOT analysis that assisted company’s management team to identify competitive strengths and market positioning.
Strategy & Tactics – We fine-tuned their competitive strengths and market positioning during the development of the website content, design and copywriting, and SEO process. It was determined that the company should conduct seminars featuring a niche we discovered during the research process. CLI was asked promote seminars, which included the design and copywriting for direct mail, e-mail campaigns, and mini-site.
Deliverables included: Logo design, website, e-mail campaign mailers & landing pages, pad folio seminar content & design, seminar workbook, general capabilities brochure, and executive introduction video.
Comments
The SEO, website and seminar drew in many potential customers. The creative promotional materials were a breath of fresh air for a typically dry industry.
Beauty Care Product Recommendation website
Challenge
We were asked to design and develop a site to inspire the sale of beauty care products online and through kiosks.
How we helped
Our team developed the user interface and a prototype profiler by which the user would answer questions describing her facial features resulting in a computer-generated simulation of her face.
Based on the user profile, product recommendations and beauty tips were made with call to actions to subscribe and purchase online.
Comments
This was top-secret project. Once we reached the prototype phase we were not involved in its commercial application.
A drug delivery company was attending its first conference.
Challenge
With their first conference only two weeks away management decided seek professional assistance for the design and development of booth.
How we helped
We met and conducted interviews with key team members to understand the targeted audience they would like to attract at the conference and how their product could benefit the attendees. We designed the booth experience, complete with the booth components and promotional materials.
Deliverables included – Booth design, promotional video, brochure, pop up design, roll up design.
Comments
The clients was very pleased with their first conference appearance walking away with many new contacts and three serious opportunities.