Business to Consumer Experience (B2C)


Amore Jewelry Design

Objectives:

• Develop Brand Awareness
• Promotion E-Commerce Website
• Promotion Physical Store Opening
• Promotion Jewelry Services
• Promotion Feature Jewelry
• Promotion Event
• Build & Retain a Customer Base

Services Provided:

Advertising & Marketing Consulting

• Identified Target Audience, “Potential Customers”.
• Researched Competition
• Developed Creative Strategy & Plan
• Developed Media Strategy & Plan

E-Commerce

• Design & Develop E-Commerce Website
• Google Shop E-Commerce
• Amazon E-Commerce
• Amazon SEO “Search Engine Optimization”
• eBay e-Commerce
• Submitted website URL to major search engines

Social Media Advertising & Marketing

• Facebook Business Page
• Facebook Advertising
• Twitter Account
• Instagram Account
• AAA Advertising

Search Engine Advertising & Marketing

• Google Maps Local Listing
• Google AdWords Search Advertising
• Google AdWords Display Advertising
• Website SEO “Search Engine Optimization”

Email Advertising & Marketing

• Promotions

Content Marketing

• Jewelry Buyers Guide

WPU Football Alumni

Objectives:
• Organization Awareness
• Encourage Alumni Involvement
• Promote Ongoing Alumni Communications
• Promote Alumni Activities & Events

Services Provided:
Advertising & Marketing Consulting
• Identified Target Audience, “Potential Customers”.
• Researched Competition
• Developed Creative Strategy & Plan
• Developed Media Strategy & Plan

Internet Marketing

• Design & Develop E-Commerce Website with Alumni Forum – Photography

Social Media Advertising & Marketing

• Facebook Business Page
• Twitter

Video Marketing

• Game Highlights
• Alumni interviews

Email Marketing

• Event Promotions

Content Marketing

• Game Photographs
• Game Re-Caps
• Event Photographs
• Alumni News
• Alumni Forum

E-Commerce

• Design, Develop & Manage E-Commerce Website

SpectraSpray Global

Objectives:

• Brand Awareness
• e-commerce Product Promotions

Services Provided:

Advertising & Marketing Consulting

• Identified Target Audience, “Potential Customers”
• Researched Competition
• Developed Creative Strategy
• Manage Creative Plan
• Developed Media Strategy
• Manage Media Plan

Internet Marketing

• Design & Develop E-Commerce Website
• Optimize Website for SEO 
• Create Google Local Listing 
• Create Google AdWords account for “Search & Display Advertisements” 
• Submitted website URL to major search engines.
• Amazon E-Commerce
• Amazon SEO “Search Engine Optimization”

Social Media Advertising & Marketing

• Facebook Business Page
• Facebook Advertising
• Facebook Post Boosts

Email Marketing

• e-commerce Product Promotions

Content Marketing

• Vitamins & Supplements education

Stitch~n~Time – Clothing Alterations

Objectives:

• Develop Brand Awareness
• Promotion Local Services
• Advertise Contact Information
• Build & Retain a Customer Base

Services Provided

Internet

• Logo Design
• Design & Develop Marketing Website
• Optimize Website for SEO
• Create Google Local Listing
• Create Google AdWords account for “Search & Display Advertisements”
• Submitted website URL to major search engines.

Social Media Advertising & Marketing

• Facebook Business Page
• Facebook Post Boosts
• Facebook Advertising

Restaurant Experience

Objectives

• Develop Brand Awareness
• Promotion Re-Opening
• Promotion Entertainment
• Advertise Menu
• Event Promotions

Internet

• Design & Develop Marketing Website
• Optimize Website for SEO
• Create Google Local Listing
• Create Google AdWords account for Search and Display Advertisements
• Submitted website URL to major search engines

L’Oreal & Revlon

Challenge:

To deliver critical color control and creative image manipulation that accomplished brand marketing objectives.

How:

Provided project coordination for full hair color lines from conception to press with Marketing, Design, Research & Development Lab and Printers coordination.

Focused on marketing objectives and critical color needs to accomplish the brand marketing objectives.