The Buyer Decision-Making Processes

As the buyer decision-making processes have evolved with technology, smart companies understand that traditional marketing is becoming less and less effective.

Today, companies are investing in “Content Marketing”, a strategy focused on nurturing deep connections with consumers or clients with the intention of attracting and retaining customers.

Basically, content marketing is the art of communicating with your customers and prospects without “selling”.

The essence of this strategy, is the belief that if we, as businesses, deliver consistent, ongoing, valuable information to buyers, they ultimately reward us with their business and loyalty.

Digital Media has impacted buyers’ decision-making processes.

Below is a link to an Article by Harvard Business Review, “Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places”.
The article addresses how digital media has changed buyers’ decision-making processes. Specifically consumers but the decision making process also applies to B2B markets Anchor .

http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-m…