You only get one chance to make a 1st impression. It’s been said that in less than two-tenths of a second, your online visitor forms a first opinion of your brand. It takes only another 2.6 seconds for that first impression to be reinforced visually. You have less than 5 seconds […]
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Digital Marketing: What are your options? Some companies decide to do digital marketing themselves… Advantages: No additional costs. Having a digital marketing team member under your roof, who is familiar with your company’s objectives, and can provide a specific focus for creating content. Continuity throughout all marketing efforts. Disadvantages: Could prevent […]
The Buyer Decision-Making Processes As the buyer decision-making processes have evolved with technology, smart companies understand that traditional marketing is becoming less and less effective. Today, companies are investing in “Content Marketing”, a strategy focused on nurturing deep connections with consumers or clients with the intention of attracting and retaining customers. Basically, content marketing is the art of […]
Content is King So, you have a website? Organized content is the best content. Help the search engines help you. You got them there, now make them take action. Web design includes more than building a website with a pretty logo and graphics. A well-designed site isn’t useful unless people actually make […]
Trends In Digital Marketing 2015 There will be an increase in companies, government and educational organizations focusing on content marketing strategies. The popularity of “Content Marketing Strategies” will continue to appeal to marketers. Companies, brands, government and educational organizations will favor creating more relevant and inspiring content to audience experiences. Content will be […]
Video Marketing Don’t underestimate the value of being entertained. Videos are the perfect for delivering concise, easy to understand information to your viewers Many people are visual, so they understand new information better when they watch someone present it to them, rather than reading. Video reels viewers in. Visual content […]