The marketing intent was to present a friendly, entertaining and memorable impression of Amore Jewelry Design while standout in a very crowed jewelry market.
Video messaging was repeated as still ads, headers and cover art, appearing on, (Amore Jewelry Design website, YouTube Channel, Google My Business, Facebook Business, Instagram Business and on Pinterest) as posts, pins, tweets and in some cases ads.
The intent of repeating messaging in various media was to create advertising continuity over platforms and deliver a clear understanding of brand promise, products, services and location.
In most cases each media having its own specifications for ads, posts, headers and cover art which required repurposing of each videos ads, posts, headers and cover art.
The objective here was to promote new line of jewelry.Objective was to promote jewelry collection selected for the Bride.Objective here was to trigger an emotion associated with Amore Jewelry Design.Objective Amore Jewelry Design is the place to go for diamonds.Objective was to promote a “One of a Kind jewelry piece” CLI targeted the wealthiest zip codes with in driving distance to reach.Objective was to target lifestyle of potential customers with Amore Jewelry Design and define with the implied message Amore is Love in Italian. So give Amore is to give love.Objective was to promote jewelry customization services as a reason to learn more about Amore Jewelry Design.Objective was to present Amore Jewelry Design on a personal level with human emotions.A fun light hearted video defining Amore Jewelry Design with the implied message “Amore is Love in Italian”, therefor the place to go for engagement rings and wedding bonds.Objective to associate Amore Jewelry Design with Holiday Shopping. Music with Holiday theme. Objective was to promote engagement and wedding rings with an association to Amore Jewelry Design Brand Icon as a place to go to give a gift from the heart.Objective. During pandemic lockdown CLI promoted Zoom and Google Hangouts as an alternative shopping experience.Objective was to associate Amore Jewelry Design with the Holiday gift giving experience and the pleasure it brings.Objective. Summer is a slow season for the jewelry industry. This entertaining and patriotic video was intended to say top of mind with perspective customers. Also, summer in eastern Long Island brings seasonal crowds who may not know Amore Jewelry Designs location, products or services.Objective was to drive home the association of Amore Jewelry Design and a gift of love.Objective to promote earring as a holiday gift idea.
